18 Apr '12, 11am

Ask the Experts: Why Hasn't Cradle-to-Cradle Design Caught On Yet?

Ask the Experts: Why Hasn't Cradle-to-Cradle Design Caught On Yet?

It seems like everybody who knows the Cradle-to-Cradle principles thinks they're brilliant, yet adoption of the methodology and design philosophy seems slow. What is holding it back? Can we expect a breakthrough in the near future? William McDonough , architect, author and award-winning sustainable development consultant, answers: "It’s been exciting to watch people around the world recognize what Dr. Michael Braungart and I have been putting forward as the Cradle to Cradle® concept—a new way of thinking about human activity on Earth. We have been working developing and articulating this together for two decades. We wrote The Hannover Principles: Design for Sustainability in 1992 and Cradle to Cradle: Remaking the Way We Make Things was published in 2002. All this time, marvelous things have been happening. Hundreds of companies are adopting Cradle to Cradle-inspired appro...

Full article: http://www.treehugger.com/sustainable-product-design/ask-...

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