14 Apr '12, 12pm

How To Sell The Greenest Coffee: In Mason Jars, Delivered By Cargo Bike

How To Sell The Greenest Coffee: In Mason Jars, Delivered By Cargo Bike

Coffee is one of those products where you have a lot of choices and options, and can really push your green credibility. A lot of people are willing to pay a bit more for Fair Trade coffee, but a new coffee company in Hamilton, Ontario. Coffeecology, is pushing the limits on how far you can go to be the most environmentally correct coffee company anywhere. The first and most obvious is that they deliver it by bicycle in returnable mason jars. A $1.00 deposit insures that you return your empty jar at the next delivery. Lloyd Alter/CC BY 2.0 But that's just the finish; they start with coffee that is: Fair Trade Fair Trade coffee can help farmers escape poverty. Most small-scale family farmers live in remote locations and lack access to credit, so they are vulnerable to middlemen who offer cash for their coffee at a fraction of its value. Fair Trade guarantees farmers a minim...

Full article: http://www.treehugger.com/green-food/how-sell-greenest-co...

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