13 Apr '12, 11pm

Rethinking Some Old Habits, One of Them Close to Home

Readers who give up print newspapers and switch to digital devices will gain a benefit many have probably not thought about: they will be slashing the carbon emissions associated with their news habit. That is the conclusion of a new report from the RAND Corporation that uses news-reading habits as an example to make a larger point. Efforts to reduce energy consumption often focus too narrowly on improving existing practices, the authors found, rather than on rethinking old habits from the ground up. In this example, publishers concerned about energy costs might tend to buy more efficient delivery trucks, and paper mills might seek production economies. But the bigger gains for the environment would come from focusing on the ultimate goal – getting news to people – and asking how it could be done with the lowest carbon emissions. Printing and distributing a single newspape...

Full article: http://green.blogs.nytimes.com/2012/04/13/rethinking-some...

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