13 Apr '12, 9am

The Ecologist meets…Method co-founder Adam Lowry

The Ecologist meets…Method co-founder Adam Lowry

When it comes to cleaning, chemicals such bleach and ammonia are likely to be the first to spring to mind. We’ve all scrubbed the kitchen sink with the windows wide open at some point, hoping to clear the overwhelming odour of the chemicals used to conquer grime. But what if the next time you opened a bottle of cleaner you were greeted by a pleasant smell? And what if that product was also eco-friendly? Method’s products don’t scream ‘green.’ There’s no cardboard, earth tones or green logo announcing the presence of an environmentally friendly brand. Instead the detergents, soaps and cleaners are brightly coloured, and boast slick design and elegant packaging. At first glance you’d probably assume that they were just a design brand. But, says Method co-founder Adam Lowry, that’s the point. ‘It’s frustratingly slow to create change,’ he says. ‘My hypothesis is that you can’...

Full article: http://www.theecologist.org/green_green_living/home/13100...

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