13 Apr '12, 9am

My Little Pony Joins Hasbro’s Green Team

My Little Pony Joins Hasbro’s Green Team

Toy giant Hasbro has enlisted its iconic My Little Pony brand to boost its green cred, and the company isn’t shy about connecting the dots between sustainability and bottom line benefits. Part of the plan involves shrinking the footprint of My Little Pony’s packaging , which will have a direct impact on the cost of shipping the toy from factory to consumer. Nerf and Play-Doh are two other well-known Hasbro brands included in the initiative. The move could also give Hasbro an edge on marketing to green-minded parents. Sustainable toys are a small but growing part of the market, and by making a few adjustments Hasbro might just prove that its possible to break down the wall between mainstream toys and sustainable alternatives. My Little Pony in a more sustainable package This year, Hasbro expects to improve its product-to-packaging ratio by an average about 15 percent among ...

Full article: http://www.triplepundit.com/2012/04/little-pony-joins-has...

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