12 Apr '12, 4pm

Verizon CSO Jim Gowen: Secrets to a green strategy that works

Verizon CSO Jim Gowen: Secrets to a green strategy that works

In just over two years, Jim Gowen has reduced Verizon's carbon footprint by 30 percent while increasing efficiency among its suppliers. As chief of sustainability and vice president of supply chain operations, Gowen has helped place the broadband and telecommunications giant at the forefront of green innovation: At his behest, Verizon was the first carrier to establish energy efficiency standards for network equipment , prompting other telecom companies to follow suit. The man Verizon calls its change agent took on his current role in 2009, when then-CEO Ivan Seidenberg asked him to combine the two positions of spearheading the company's sustainability efforts and overseeing its suppliers. The two roles fit together well, Gowen told me, because managing the supply chain provides the perfect opportunity to put green into practice in daily operations. "There's always been a ...

Full article: http://www.greenbiz.com/blog/2012/04/12/verizons-cso-jim-...

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