12 Apr '12, 1pm

Can fashionistas be taught to dress for sustainability?

Can fashionistas be taught to dress for sustainability?

[Editor's note: We often read about consumers pressuring companies to be more sustainable. But lately we've been hearing examples of the opposite: companies pushing consumers to make greener choices (see Why Walmart wants more consumer pressure for sustainability and Can consumers drive corporate sustainability? ) The latest example comes from the fashion industry. Can companies get consumers to actually buy the green products they say they want?] Leaders in the apparel industry have made important moves to make their operations and designs more environmentally responsible: • Major fashion houses and labels like Gucci, YSL and Puma have pledged to publicly post environmental profit and loss reports. • Nike's adopted waterless dyeing techniques. • Levi's devised greener ways to make and care for jeans. • Timberland and The North Face are trying to make their materials and m...

Full article: http://www.greenbiz.com/blog/2012/04/12/can-fashionistas-...

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