12 Apr '12, 10am

H&M

High street fashion giant H&M has revealed it is on track to use only sustainable cotton by the end of the decade, as part of a major push to curb the environmental impact of its supply chain . The announcement came as H&M today launched its 2011 sustainability report, alongside two new Conscious Collection ranges featuring clothes made from more sustainable materials, such as organic cotton and hemp, as well as recycled polyester. The report revealed that H&M is now the number one user of organic cotton in the world, which accounts for just over seven per cent of its entire cotton consumption. The company also maintained it is on track to use 100 per cent sustainable cotton by 2020, predominately through its involvement in the Better Cotton initiative. Initial studies of the Better Cotton programme carried out by WWF have revealed that certified cotton delivers water savi...

Full article: http://www.businessgreen.com/bg/news/2167347/-promises-gr...

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