12 Apr '12, 9am

Can McDonald's Turn Its Twitter #McFail Around?

Can McDonald's Turn Its Twitter #McFail Around?

They say the definition of insanity is behaving the same way and expecting a different result. If that’s the case, then McDonald’s twitter feed has been crazy all year. First it was the #McDStories campaign , where McDonald’s asked customers and other stakeholders to tweet their favorite stories about McDonald’s using the hashtag #McDStories. The company’s PR firm was expecting nice responses like “Meet some of the hard-working people dedicated to providing McDs with quality food every day #McDStories” and “When u make something w/pride, people can taste it. #McDStories” Of course, they got something quite different: And those aren’t even the nasty responses. The power of the consumer on social media meant that McDonald’s soon lost control of the campaign. #McDStories became a trending topic and people were inspired to jump in and participate, but their responses were main...

Full article: http://www.triplepundit.com/2012/04/mcdonalds-turn-twitte...

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