11 Apr '12, 9am

Can Terracycle Convince American Parents to Recycle Dirty Diapers?

Can Terracycle Convince American Parents to Recycle Dirty Diapers?

One of the important components of Terracycle’s supply chain is its waste collectors. The company has more than 20 million people (aka brigades) in over 20 countries participating in its programs, collecting waste in their workplaces, schools, and churches, and sending it to Terracycle. There is no personal benefit for the brigade members besides the option to choose which charity receives 2 cents per item. In some cases even this option is not available and then as Tom Szaky, the co-founder and CEO of Terracycle explained to BBMG’s Mitch Baranowski, it’s all about the environmental benefit of keeping waste out of landfills. Is the feel-good factor going to be good enough when it comes to dirty diapers?

Full article: http://www.triplepundit.com/2012/04/terracycle-convice-am...

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