11 Apr '12, 12am

Why Walmart wants more consumer pressure for sustainability

Why Walmart wants more consumer pressure for sustainability

Selling green products can be complicated: When it comes to environmental consciousness, what consumers say they want doesn't always match up with what they actually buy. In a free hour-long webcast Tuesday, speakers from Walmart (NYSE: WMT), Lenovo and sustainability consultancy UL Environment discussed what they're doing to try to bridge that gap. GreenBiz Executive Editor Joel Makower moderated the discussion. One issue is a difference between how consumers and companies think -- and talk -- about sustainable products. “It’s not just about recycled content anymore,” said Libby Bernick, vice president at UL Environment. There are other considerations, such as how long a product lasts. “But a majority of consumers or buyers don’t know what life cycle means.” Consumers often choose products based on what they think "green" means, Bernick said, instead of looking at the sci...

Full article: http://www.greenbiz.com/blog/2012/04/10/how-big-companies...

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