10 Apr '12, 1pm

Jumpstarting Corporate Energy Alternatives: The Innovation Tournament Approach

Jumpstarting Corporate Energy Alternatives: The Innovation Tournament Approach

Instead, P&G worked with consultants to customize an “Innovation Tournament” approach. Pioneered by Wharton Professors Karl Ulrich and Christian Terwiesch, and employed by organizations as diverse as Google, QVC and the Gates Foundation, Innovation Tournaments create a competitive, multi-stage structure by which corporations systematically incentivize, identify and develop exceptional ideas. In the P&G case, the tournament provided an effective alternative energy discovery, analysis and adaptation process that connected the company’s operations managers to a broad range of external expertise.

Full article: http://www.environmentalleader.com/2012/04/10/jumpstartin...

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