09 Apr '12, 10pm

Can consumers drive corporate sustainability?

Can consumers drive corporate sustainability?

The way Dara O’Rourke tells the story, the idea for GoodGuide came to him when he was slathering some suntan lotion onto his 3-year-old daughter’s face. O’Rourke, an associate professor of environmental and labor policy at University of California at Berkeley, wondered about the ingredients in Coppertone Water Babies. He did some research and learned it contained oxybenzone, a potential skin irritant. Later, O’Rourke found out that Johnson’s Baby Shampoo contained trace amounts of 1,4-dioxane, a probable human carcinogen . “It shocked me,” he says, “that I basically knew nothing about the products I was bringing into my own house.” O’Rourke started GoodGuide to plug that information gap. A 5-year-old company backed by $10 million in venture capital, GoodGuide employs about 20 people, including environmental scientists, chemists, toxicologists and nutritionists, who rate mo...

Full article: http://www.greenbiz.com/blog/2012/04/09/can-consumers-dri...

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