09 Apr '12, 11am

Marketing clean technology like we mean it

Marketing clean technology like we mean it

From a marketing and communications standpoint, 2011 should have been a wake-up call for the cleantech industry in the U.S. We are getting our collective butts kicked in the national conversation. Yes, individual companies did well. Enough good to outweigh the bad. But, the narrative in the media has been relentlessly negative, and it's having an effect. In the latest Pew Research Center for the People & the Press poll (March 19, 2012), support nationally for alternative energy (a proxy for all of cleantech) has fallen significantly, by 11 points over just the past year, with support eroding further in the west, with men and with Republicans. Meanwhile, throughout the cleantech ecosystem we are witnessing a renaissance of innovation. Technology, materials, processes and services are being reinterpreted and turbocharged by an increasingly sophisticated information technolog...

Full article: http://www.greenbiz.com/blog/2012/04/09/marketing-clean-t...

Tweets

@kat_doyle Just me? Don't they look like a ^_^ ...

forum.purseblog.com 08 Apr '12, 5am

You are not logged in. Fill in the form at the bottom of this page and try again. If you do not have an account, please re...

@iQ Like this?

shoeblogs.com 14 Apr '12, 10am

Beertopia, like the sounds of that..

asiatatlerdining.com 14 Apr '12, 12pm

The luxury teppanyaki restaurant at The One in Tsim Sha Tsui has appointed new chef Katsuya Hasegawa, who previously worke...

A launch pad for green and clean entrepreneurs

A launch pad for green and clean entrepreneurs

greenbiz.com 09 Apr '12, 5am

Have an idea for a cleantech or green business? Carrie Norton would like to talk with you. Over the past half decade or so...

What Does Big Data Mean To You?

What Does Big Data Mean To You?

searchengineland.com 11 Apr '12, 1pm

I recently participated on a panel at Brand Innovators E-commerce. The title of the panel was “Big Data Meets E-commerce,”...

Plain Vanilla Often, I like to keep my look simple,…

Plain Vanilla Often, I like to keep my look sim...

clapbangkiss.xanga.com 10 Apr '12, 5pm

On the second floor of a shop house sharing a space with a hair salon (cut, dye & some tea anyone?), the tiny bakery is ru...

Who would you like to win our #crafting #compet...

daisygreenmagazine.co.uk 12 Apr '12, 11am

We asked our talented readers to make something that reminds them of Great Britain. Images of Union Jacks and knitting for...

Clean Technology on the Brink

Clean Technology on the Brink

green.blogs.nytimes.com 18 Apr '12, 3pm

Clean energy technology has grown robustly and come down in price in recent years, driven by hefty government stimulus spe...

Halotechnics – Molten Glass Thermal Storage Could Mean 6 Cent Solar

Halotechnics – Molten Glass Thermal Storage Cou...

cleantechnica.com 08 Apr '12, 8pm

Halotechnics , an early-stage solar-thermal startup and ARPA-E recipient, has developed two radical new materials for stor...

greenville daily news

greenville daily news

greenbuildingelements.com 09 Apr '12, 8pm

A writer, producer and director, Meyers is editor and site director of Green Building Elements, a contributor to Clean Tec...

Marketing Luxury Real Estate: Message on the Bottle: As a luxury real estate marketing professional you can ha...

Marketing Luxury Real Estate: Message on the Bo...

dupontregistry.com 10 Apr '12, 12pm

As a luxury real estate marketing professional you can have a superior value proposition, but will you be able to capture ...

How to Spring Clean While Keeping it Green

How to Spring Clean While Keeping it Green

feelgoodstyle.com 16 Apr '12, 11am

This one goes out to all my crafty, green-minded, DIY ladies! Recently I have been testing out my own cleaning products us...

Find out where you can get your favourite 'old style' biscuits: #sgfood #sg #Singapore #biscuits

Find out where you can get your favourite 'old ...

food.insing.com 11 Apr '12, 1am

Yes, there was a time when biscuits didn't mean Arnotts, Famous Amos or Marks and Spencers, when they would come in big ti...