08 Apr '12, 4pm

Mad Women: A History of Women in Advertising | Care2 Causes

Mad Women: A History of Women in Advertising | Care2 Causes

There’s a moment in an episode of Mad Men last season when Don Draper’s newest secretary, Megan Calvet, sidles up to him, bats her eyes, and admits that she’d like “to do what you do or what Miss Olson does.” For a moment, it seems like a bold move–a woman at the show’s fictional advertising agency claiming she’d like to be , not just do , the boss!–but before you can say “Sterling Cooper Draper Pryce,” they’re rolling around on Don’s office couch. Also rolling were the eyes of fans at Megan’s misapprehension that secretary-turned-copywriter Peggy Olson slept her way to the top (not to mention Don’s questionable judgment in bedding his secretary). Megan was right about one thing, however: Copywriting was a reliable way for women to get ahead in the advertising industry long before 70s feminism helped open a wide range of professions to women. By 1964, the year in which the...

Full article: http://www.care2.com/causes/mad-women-a-history-of-women-...

Tweets

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