07 Apr '12, 6am

Encouraging signs that Indian businesses are starting to put #CSR at the heart of what they do - #India #workforce

India’s most exciting companies instinctively know what it takes to succeed in a challenging business environment. Now, some are applying the same innovation and market nous to addressing the country’s most pressing needs Lesson one: when asking about responsible business in India, don’t mention the term “CSR”. Why? Because the acronym is guaranteed to provoke the same answer every time. It’s about “giving back to community”. Corporate philanthropy is deep set within the psyche of the Indian business leader, explains Joe Phelan, director of the India office for the International Business Leaders Forum (IBLF). So too is the idea that it shouldn’t impinge on a company’s commercial interests. To mix the two would be perceived as “poor governance”, he says. Phelan therefore focuses his conversations on the opportunity side of the responsibility agenda. Subjects like resource e...

Full article: http://www.ethicalcorp.com/stakeholder-engagement/india-b...

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