06 Apr '12, 4pm

Will Google's 'Project Glass' Lead to a More Sustainable Augmented Reality?

Will Google's 'Project Glass' Lead to a More Sustainable Augmented Reality?

Google unveiled its augmented reality 'Project Glass' goggles earlier this week, and the blogosphere feverishly set about salivating and speculating , as the blogosphere tends to do whenever high profile tech products are announced. The concept behind augmented reality glasses has been around for a while , so the biggest news was the cute video and the fact that it's Google we're talking about here. And that augmented reality goggles might actually be available on mass market soonish. So what would that mean, down the line? Are there sustainability implications here? I think there are. And they occurred to me as I was watching Jonathan McIntosh's funny parody vid/prediction of what Project Glass will actually end up looking like: Ads everywhere. The video inspired, approximately, the following chain reaction of responses: -Ha! -Ack. -Well, sure, that's probably what it wou...

Full article: http://www.treehugger.com/gadgets/googles-project-glass-u...

Tweets

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