06 Apr '12, 11am

Can Crowdsourcing Really Work for Unilever?

Can Crowdsourcing Really Work for Unilever?

The starting point of the new open innovation platform is the Sustainable Living Plan. Announced in 2010, it includes some bold targets, from doubling Unilever’s sales by 2020 while halving its carbon footprint to helping more than 1 billion people take action to improve their health and well-being. When Unilever announced these goals, it didn’t have the exact plan for how to meet them, and it was pretty clear to the company that it needs partners to develop the right roadmap. “Delivering these commitments won’t be easy. To achieve them we will have to work in partnership with governments, NGOs, suppliers and others to address the big challenges which confront us all,” Paul Polman , Unilever’s CEO wrote in the introduction to the plan. Yet, I’m not sure if he or others in Unilever thought they would end up inviting all interested parties to join the process.

Full article: http://www.triplepundit.com/2012/04/crowdsourcing-really-...

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