05 Apr '12, 12pm

Why businesses are suffering from the trust gap

Why businesses are suffering from the trust gap

It's one of the great truisms of our time: Trust is critical to business success. Business leaders regularly pay homage to the need to earn and retain it. And no less a luminary in business than Warren Buffett has observed that trust is "like the air we breathe. When it's present, nobody really notices. But when it's absent, everybody notices." So, trust matters; this much we knew. But what does it actually mean to trust a corporation, particularly when we think about business in its role as a member of society, and not just as a supplier of goods and services? Trust is a slippery concept and hard to define, but underlying it seems to be the notion of putting your faith in a company despite not knowing all the facts: giving them the benefit of the doubt. And the irony is that, despite an increasingly information-saturated world, there seems to be more doubt around than eve...

Full article: http://www.greenbiz.com/blog/2012/04/05/why-businesses-ar...

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