05 Apr '12, 12pm

Betting on Technology to Help Turn Consumers Green

Betting on Technology to Help Turn Consumers Green U.S. consumers tell researchers they want to buy environmentally friendly products, but so far they haven’t been doing that on a large scale. Now a host of companies and nonprofits are trying to use new technology — from smartphones to social networking — to make it easier for buyers to make the green choice. by marc gunther The way Dara O’Rourke tells the story, the idea for GoodGuide came to him when he was slathering some suntan lotion onto his three-year-old daughter’s face. O’Rourke, an associate professor of environmental and labor policy at University of California, Berkeley, wondered about the ingredients in Coppertone Water Babies; he did some research and learned it contained oxybenzone, a potential skin irritant. Later, O’Rourke found out that Johnson’s Baby Shampoo contained trace amounts of 1,4-dioxane, a prob...

Full article: http://e360.yale.edu/feature/betting_on_technology_to_hel...

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