05 Apr '12, 9am

Is APP Closer to Throwing in the Towel After Losing 9 More Customers? #deforestation

Should APP feel let down by the mill that harvested the ramin? Yes, probably. But, we should note that the mill did declare the presence of the ramin to the Forestry Ministry in its application to harvest the forest. So, Greenpeace’s “APP has been caught red handed” is just spin. Alluding these companies have dropped APP due to Greenpeace’s findings is more spin. Some of these companies weren’t even APP customers and others had only small contracts. If you read the companies’ statements carefully, it’s doubtful some have even dropped APP, despite Greenpeace’s claims. But, hey, let’s not let the facts get in the way of a good story. Greenpeace’s use of terms like “illegal logging” is unhelpful. APP does not log illegally. That’s a ridiculous accusation. This whole debate is about Greenpeace’s version of sustainable and the Forestry Ministry’s. The discussion belongs firmly ...

Full article: http://www.triplepundit.com/2012/04/app-getting-closer-th...

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