04 Apr '12, 12pm

Intel reaps cost and energy savings with smarter, greener events

Intel reaps cost and energy savings with smarter, greener events

[Editor's Note: Shawna McKinley, director of sustainability for MeetGreen, writes about what prompted Intel -- one of MeetGreen's sustainability clients -- to go beyond "checklist tactics" to create greener events.] The road to green events is paved with checklists. Green catering checklists. Green stuff we communicate to attendees checklists. Green transportation checklists. Vendor contract checklists. Exhibitor best practice checklists. Sometimes we get so focused on checklists we lose sight of the bigger picture of what we’re trying to achieve by integrating sustainability into events: making them better and smarter ways to inspire, engage and learn. However, with the pending launch of the ISO 20121 Event Sustainability Management System Standard , planners are waking up to the value of sustainability as a business strategy for events, rather than a mere checklist of gr...

Full article: http://www.greenbiz.com/blog/2012/04/04/intel-reaps-cost-...

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