04 Apr '12, 12am

Facebook, NRDC, Opower, & 16 Utilities Team Up in Social Gaming App

Facebook, NRDC, Opower, & 16 Utilities Team Up in Social Gaming App

“The application’s concept derives from extensive social science research on human behavior change and energy use. Dating back to NRDC’s Hood River Conservation Project in the 1980s—word-of-mouth proved to be an effective tool in encouraging people to use energy more efficiently. The application’s use of this kind of behavioral science combined with energy information, and Facebook’s global platform for connecting and sharing has the potential to create a dialogue and action about energy efficiency among hundreds of millions of people”

Full article: http://cleantechnica.com/2012/04/03/facebook-nrdc-opower-...

Tweets

Facebook, NRDC and Opower Join with 16 Utilitie...

nrdc.org 03 Apr '12, 1pm

ARLINGTON, Va., MENLO PARK, Calif., and WASHINGTON, D.C. – April 3, 2012 –Facebook, the Natural Resources Defense Council ...

Facebook and Opower Launch Social Energy App

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treehugger.com 03 Apr '12, 8pm

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green.blogs.nytimes.com 03 Apr '12, 11am

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On Facebook, Some Friendly Energy Rivalry:

green.blogs.nytimes.com 03 Apr '12, 11am

On Facebook, Some Friendly Energy Rivalry By LESLIE KAUFMAN Opower Facebook users can use an Opower app to compare notes o...

On Facebook, Some Friendly Energy Rivalry

green.blogs.nytimes.com 03 Apr '12, 11am

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On @Facebook, Some Friendly #Energy Rivalry via...

green.blogs.nytimes.com 04 Apr '12, 2pm

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Using social networks to spur greener behavior

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grist.org 03 Apr '12, 6pm

One New Orleans resident wants better streets. What would you do if you had a million bucks to make your neighborhood bett...