03 Apr '12, 1pm

Facebook, NRDC and Opower Join with 16 Utilities to Drive Energy Efficiency Through Social Media

ARLINGTON, Va., MENLO PARK, Calif., and WASHINGTON, D.C. – April 3, 2012 –Facebook, the Natural Resources Defense Council (NRDC) and Opower today joined with 16 utilities to launch a social energy app at http://social.opower.com. With an initial reach of 20 million households, the effort is one of the most significant to date, enabling people to take action and become more energy efficient. Leveraging the Facebook platform, the app allows people to quickly and easily start benchmarking their home’s energy usage against similar homes, compare energy use with friends, enter energy-saving competitions, and share tips on how to become more energy efficient. Starting today, anyone can use the app at http://social.opower.com by logging in with a Facebook account. Those customers within participating utilities’ territories, representing 20 million households, have the advantage o...

Full article: http://www.nrdc.org/media/2012/120403.asp

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