03 Apr '12, 11am

On Facebook, Some Friendly Energy Rivalry:

On Facebook, Some Friendly Energy Rivalry By LESLIE KAUFMAN Opower Facebook users can use an Opower app to compare notes on how much energy they consume. So, would you stop washing your clothes in warm water if your best friend tried doing it in cold and said her jeans were coming out clean? Would you be more likely to weatherize your house if your college roommate said that it had cut her heating bill by 30 percent? And if your mom got one of those power strips that turn off devices that suck electricity in the middle of the night, would you do the same? In 2009 I wrote about a company (now called Opower ) that blends behavioral science and data analysis to find ways to help utilities get their customers to use less electricity. At the time, it was enabling power companies to send out bills comparing customers’ energy usage with that of their neighbors. Smiley faces adorn...

Full article: http://green.blogs.nytimes.com/2012/04/03/on-facebook-som...

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On Facebook, Some Friendly Energy Rivalry

green.blogs.nytimes.com 03 Apr '12, 11am

On Facebook, Some Friendly Energy Rivalry By LESLIE KAUFMAN Opower Facebook users can use an Opower app to compare notes o...

Green Blog: On Facebook, Some Friendly Energy R...

green.blogs.nytimes.com 03 Apr '12, 11am

Opower Facebook users can use an Opower app to compare notes on how much energy they consume. So, would you stop washing y...

On @Facebook, Some Friendly #Energy Rivalry via...

green.blogs.nytimes.com 04 Apr '12, 2pm

Opower Facebook users can use an Opower app to compare notes on how much energy they consume. So, would you stop washing y...

Facebook and Opower Launch Social Energy App

Facebook and Opower Launch Social Energy App

treehugger.com 03 Apr '12, 8pm

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nrdc.org 03 Apr '12, 1pm

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Best of Green: Energy

Best of Green: Energy

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