02 Apr '12, 4pm

Littering Now as Socially Unacceptable as Tax Fraud

Littering Now as Socially Unacceptable as Tax Fraud

Written by Starre Vartan, Mother Nature Network Littering is seen as being more embarrassing than cheating on your taxes, according to a new poll of 1,105 Americans. What does this mean? “Being eco-friendly is no longer considered a fringe activity limited to a small group of hard-core activists or early adopters,” said Suzanne Shelton, CEO of Shelton Group. “Thanks to years of green growth, messaging and new products, the idea of sustainability has finally permeated the American conscience,” she said. Read Up: Could Smaller Trash Cans Boost Recycling? Other questions’ results might surprise you. According to the Shelton Group, which commissioned the study, littering wasn’t the only eco unfriendly activity that was looked down upon. Smoking cigarettes and driving a gas guzzler was considered “very embarrassing” to 36 and 26 percent of respondents, respectively. And almost ...

Full article: http://earth911.com/news/2012/04/02/littering-as-socially...

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