02 Apr '12, 10am

Get your week started off right with some cool #greennews!

Businesses have been urged to accelerate their environmental footprinting strategies to include emerging economies, after new research by the Carbon Trust revealed young people in China could hold the key to unlocking mass demand for greener products. The survey of 2,800 young people across six countries carried out by TNS found 83 per cent of 18-25 year-olds in China would be more loyal to a brand if they could see it was reducing its carbon footprint. In contrast, just 57 per cent of US respondents and 55 per cent of young people in the UK made the same claim. FURTHER READING FTSE firms urged to prepare for climate change risks British SMEs set to lead demand for greener goods Globally, 78 per cent of young people said they want their favourite brands to reduce their carbon footprint, but again those in Chinese showed the highest demand for emission reductions with 88 pe...

Full article: http://www.businessgreen.com/bg/news/2165263/chinas-youth...

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