01 Apr '12, 5pm

21st century “green” stamps | new blogpost about social networks, incentives and #sustainability

21st century “green” stamps | new blogpost about social networks, incentives and #sustainability

If you remember S&H Green Stamps you’re probably over 50. If you don’t, ask your parents or grandparents. They’ll tell you about the little green stamps they collected when shopping at supermarkets or buying gas, then pasted into books and eventually redeemed for rewards like a clock radio or a set of kitchen knives. Green Stamps, which were popular from the 1930s through the 1980s, showed that even small incentives change the way people behave, showing the way for the airline frequent-flier miles, credit-card points and Starbucks Rewards that followed. Today, RecycleBank , Practically Green and Opower , among others, are offering a 21st century version of green stamps –but with a twist. They are providing financial or intangible rewards that are intended to promote environmentally-friendly behaviors, such as recycling, biking to work or washing clothes in cold water. No l...

Full article: http://www.marcgunther.com/2012/04/01/21st-century-green-...

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