01 Apr '12, 12pm

Green goo: Sustainable meat producers market their own ‘pink slime’

Green goo: Sustainable meat producers market their own ‘pink slime’

If you had to choose a Public Enemy #1 for the food movement this year, pink slime would be a strong contender. This slurry of ammonia-soaked leftover “fatty trimmings” from industrial meat has been used in everything from school lunches to McDonald’s Big Macs. Now, after much public outcry, fast-food chains have dropped it, and the USDA has started to pay attention to its presence in school lunches. But small-scale organic meat producers across the country are discovering something unexpected about pink slime: They actually like it. Bob Chilliwack, an organic, grass-fed beef producer from Boulder, Mont., admits that pink slime adds a special something to a Big Mac that he couldn’t replicate in his own home-cooked burgers. “The trick is finding a way to produce it for our audience of eco-conscious customers,” Chilliwack says. “I don’t agree with most of what industrial agr...

Full article: http://grist.org/sustainable-farming/green-goo-sustainabl...

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