31 Mar '12, 3pm

'80s TV Icons Paint Picture of Coal's Dirty Deeds

'80s TV Icons Paint Picture of Coal's Dirty Deeds

Meet Mr. Coal . He's the voice behind these videos. The voice of coal barons who want you to believe that coal is the way to go. They're the creation of the Sierra Club and a small ad agency called Mekanism . If you've already read about recent mechanisms proposed for cutting greenhouse gas emissions from sources like coal plants (or not), look and listen. Scrape-y Scrape-y! No More Lake-y! The videos feature TV icons from the 1980s like Bob Ross , from "The Joy of Painting " TV show. The voice-over is from Mr. Coal, who reminds this writer of comedian Joe Piscopo , during the same era. Sierra Club leaders want to see the videos go viral, to spread the word about "the dangerous and deadly effects of coal." The two vids here already have 100,000+ views. The aim is a coal version of the tobacco Truth campaign : Coal is bad for adults and kids, just like tobacco, no matter ho...

Full article: http://www.treehugger.com/environmental-policy/1980s-tv-i...

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