25 Aug '14, 9am

Should we "green up" dirty energy technologies?

Should we "green up" dirty energy technologies?

The world of environmentalism is complex, to say the least, for both companies and their stakeholders. Despite the propensity of pundits, activists, investors and others to identify “good” and “bad” products and companies, it’s never that easy. “Bad” companies can be “good” in many ways, and “good” companies can do “bad” things. That flies in the face of those who want to boil things down to a few well-honed sound bites and certifications. In that light, how does one think about recent efforts to improve the efficiency and reduce the impacts of “bad” energy technologies and techniques such as tar sands oil, natural gas fracking, “clean coal” and nuclear energy? All four are almost uniformly reviled by environmental activists. And yet none of these energy technologies, and the massive, multi-billion-dollar industries that have grown around them, is likely to disappear anyti...

Full article: http://www.greenbiz.com/blog/2014/08/25/should-we-green-d...

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