30 Jul '14, 12pm

Why American Eagle, H&M, Nike and Puma want your hand-me-downs #GrnBz via @GreenBiz

Why American Eagle, H&M, Nike and Puma want your hand-me-downs #GrnBz via @GreenBiz

There's only so far that community or family hand-me-downs can go to address the booming issue of textile waste, so I:Collect (aka I:CO) created a global collection network to keep discarded clothing and shoes out of landfills. The five-year-old organization, which pioneered its program in Europe and brought it to the United States three years ago, already has forged several high-profile partnerships with the likes of H&M, PUMA, Levi Strauss & Co. and American Eagle Outfitters, which is rolling out collections in all 823 of its stores in the United States and Canada. I:CO is also involved with the zero waste initiative in San Francisco. From the consumer perspective, I:CO's approach is simple. In concert with trade partners, it places collection boxes in visible locations such as stores or building lobbies where people can place unwanted apparel or shoes, no matter what co...

Full article: http://www.greenbiz.com/blog/2014/07/30/american-eagle-hm...

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