30 Jul '14, 11am

Coffee lovers, do you know the difference between direct trade and fair trade?

Coffee lovers, do you know the difference between direct trade and fair trade?

This infographic, created by Chuck Patton of Bird Rock Coffee Roasters, hopes to clear up any mysteries between the two styles of coffee trading. It’s a wonderful thing that shoppers are becoming more conscientious about what they buy, asking where and how products are made, but it has also led to a confusing array of terms, labels, and certifications. These range from organic, natural, eco, and green, to bird-friendly, reef-safe, and cruelty-free, with additional certifications from the Rainforest Alliance, Fair Trade International, Fair Trade USA, FSC, MSC, etc. The list goes on. It’s hard to know what to look for and what to believe. Chuck Patton, who owns a coffee company called Bird Rock Coffee Roasters in La Jolla, California, hopes to eliminate some of the confusion between two specific coffee-related terms: direct trade vs. fair trade . As a staunch believer in the...

Full article: http://www.treehugger.com/green-food/coffee-lovers-do-you...

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