10 Mar '12, 12pm

Giving cities a bad name: The most craptastic urban rebranding efforts ever

Giving cities a bad name: The most craptastic urban rebranding efforts ever

OK, this one is worthy. (Image from fruita.org) When we asked readers and friends on Facebook and Twitter to help us find the goofiest city slogans, nicknames, and rebranding campaigns ever, we had no idea what we were getting into. Really. Turns out this country is CHOCK FULL of marketing consultants who don’t have the foggiest clue what they’re doing — and cities love to hire these people! It’s no wonder Americans have been high-tailing it for the ’burbs for decades: Cities seem to never fail to find fresh ways to look like doofuses. But in this regard, as in others, all cities are not created equal. When he heard about our quest for crappy slogans, Aaron Naparstek responded simply, “You’ll find what you’re looking for in Cleveland.” And so to Cleveland we went. There’s this winner , shared by John Tolva: “You’ve got Cleveland. What more do you need?” Hmmm. There is a ce...

Full article: http://grist.org/cities/giving-cities-a-bad-name-the-most...

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