07 Mar '12, 11am

Organic beauty decoded: the truth about your favourite natural products

Organic beauty decoded: the truth about your favourite natural products

Appearances can be deceptive and nowhere more so than in beauty. Terms such as ‘organic’ and ‘natural’ are to be found on everything from product labels to farm stand signs, and splashed across supermarket adverts. The surge in products labelled organic and natural comes in the wake of a change in consumer behaviour that has seen increasing value placed on the chemical free. UK consumers spend £33 million a week on organic products, with 86 per cent of households now buy organic, according to the Soil Association’s 2011 Organic Market Report . Organic is clearly seen as a good thing by the majority of consumers but thanks to persistent myths about the efficacy (or lack of) of organic beauty products, persuading women to swap their Maybelline for their Melvita can be tough. But the chemicals used by brands such as Maybelline and L’Oreal can also linger long after the bath a...

Full article: http://www.theecologist.org/green_green_living/health_and...

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