05 Mar '12, 1pm

How to keep sustainability perceptions in line with performance

How to keep sustainability perceptions in line with performance

Looked at a certain way, responsible and sustainable business is an idea whose time has come. Sustainability functions are now part of the furniture in many businesses. With the science never clearer about the size and urgency of the tasks at hand, more and more companies around the world are integrating environmental and social goals into their corporate strategies. For practitioners, responsible business summits, conferences and workshops continue to proliferate. And with new concepts such as "shared value" gaining momentum, the movement looks to be in robust intellectual health. But is anyone actually paying attention? GlobeScan has been tracking the evolution of public attitudes around the world towards the role of business in society for over a decade, and the evidence suggests that the public has been left unmoved by the ferment of activity within business around CSR...

Full article: http://www.greenbiz.com/blog/2012/02/29/mind-gap-between-...

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