27 Feb '12, 1pm

The Social Intrapreneur's Push from Innovation to Company-wide Integrity

The Social Intrapreneur's Push from Innovation to Company-wide Integrity

Editor's Note: This is the final article in a seven-week series by Nathan Springer that chronicles in-depth the lessons from a course at the University of Michigan's Ross School of Business on how to become a social intrapreneur -- someone who makes change for good from within the enterprise. The easiest part of the journey to the top of Mt. Sustainability for most is the first step. A green team here, a public statement there. The harder part is the many, many steps between the first and the last. Social intrapreneurs that want to learn what it takes to continue the journey can take a cue from a little known Midwest manufacturing company that is well along the path to sustainability -- Cascade Engineering. Today we conclude this series on the stories, lessons, and tools from the class on Social Intrapreneurs in the Stephen M. Ross School of Business at the University of M...

Full article: http://www.greenbiz.com/blog/2012/02/27/social-intraprene...

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