27 Feb '12, 1pm

Gathering Low Hanging Fruit is Not Enough to Green Industry

Gathering Low Hanging Fruit is Not Enough to Green Industry

This is the fourth in a Rocky Mountain Institute series on the steps business leaders can take to seize the economic and competitive opportunities outlined in Reinventing Fire: Bold Business Solutions for the New Energy Era. America's industrial sector generates more than 40 percent of the country's GDP and employs almost 20 million people in refineries, paper mills, chemical plants, smelters and countless other facilities. This mighty engine consumed one-quarter of all U.S. energy in 2010 -- 91 percent of which came from fossil fuels -- in many diverse segments, in a dizzying array of complex processes. If we are to move off of fossil fuels, U.S. industry must lead with investment and innovation. This is not only possible, but critical to capturing durable competitive advantage, according to Rocky Mountain Institute's Reinventing Fire -- a blueprint to a 2050 U.S. economy...

Full article: http://www.greenbiz.com/blog/2012/02/27/gathering-low-han...

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