26 Feb '12, 1pm

Study from @sustainablemag - disconnect between manufacturers & consumers when it comes to sustainability:

UL (Underwriters Laboratories) has developed the first of what it says will become an annual global study examining the role of perceptions on how and where products are made, sold, bought and consumed. The new study, "Navigating the Product Mindset," explores the connections and contradictions between perceptions of consumers and manufacturers on issues of safety, innovation, performance and sustainability. Global perceptions were collected from consumers and manufacturers in China, India, Germany, and the U.S. across industries in high tech, food, building materials, and household chemicals. "UL has worked closely with manufacturers around the globe to help them bring safer products to market faster for more than 117 years," said Keith Williams, UL's chief executive. "Today we live in a more interconnected and interdependent world than ever before. With supply chain comp...

Full article: http://sustainableindustries.com/resources/navigating-pro...

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