26 Feb '12, 8am

Businesses & campaign groups are rising above the risks to work together towards common goals - #Engagement #CSR

Businesses and campaign groups are rising above the risks to work together towards common goals Strategically driven business-type partnerships between companies and non-governmental organisations are on the rise. Recent research from C&E Advisory, a sustainability consultancy, found an increase of 10% in such partnerships over the preceding 12 months, while other types of partnerships declined. Business-type partnerships are defined as NGOs and companies working together to improve corporate practices, or for social business development – partnerships for greater corporate responsibility, in other words. They contrast with other partnerships, such as cause-related marketing, simple endorsement or sponsorships. Two recent examples illustrate the trend. First, American NGO ForestEthics has worked with banana giant Chiquita to eliminate from its vast transportation fleet fue...

Full article: http://www.ethicalcorp.com/stakeholder-engagement/analysi...

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