23 Feb '12, 6pm

Ikea's Steve Howard on Bringing Sustainability to the Masses

Ikea's Steve Howard on Bringing Sustainability to the Masses

A year ago, Steve Howard, founder and CEO of The Climate Group , became the chief sustainability officer (CSO) at Ikea , the privately held $32 million Swedish home-furnishings giant. As Ikea releases its 2011 sustainability report, Steve talks with Heather King about his decision to move into industry, Ikea's push for certified cotton and timber and how to make sustainable products affordable to millions. Heather King: Why did you leave the nonprofit you founded to join Ikea? Steve Howard: When I was approached by Ikea, I was already contemplating my next chapter. I had advised more than 50 of the largest businesses in the world. I had good insight into whether or not a company would really make [sustainability] happen. I was on the lookout for an exciting company that was serious about sustainability. The job would have to be the right level in the right enterprise -- no...

Full article: http://www.greenbiz.com/blog/2012/02/23/ikeas-cso-steve-h...

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