23 Feb '12, 3pm

Will Greener Shoes and Uniforms Bring Nike More Olympics Gold?

Will Greener Shoes and Uniforms Bring Nike More Olympics Gold?

Nike hopes to win both green and gold at this summer's Olympics in London. On Tuesday in New York City, the sporting-goods giant unveiled a new line of sportswear designed to help Olympians go faster, farther and longer. Nike is manufacturing its 2012 Olympic kits using less material -- and more recycled plastics -- than in the past. The announcement came as part of a series of "cutting-edge, lightweight performance innovations designed for the track, the basketball court and beyond for this summer," CEO Mark Parker said. To me, the most visibly different ecoinnovation is Nike's Flyknit shoe design. Instead of the conventional assembly of fabrics, rubber, leather and other materials, the Flyknit comprises a single piece of a flexible mesh knit, a strong yet pliant fabric that fits like a sock over a wearer's foot. Eliminating so much material cuts each shoe's weight by app...

Full article: http://www.greenbiz.com/blog/2012/02/23/will-greener-shoe...

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a century in shoes

a century in shoes

seaofshoes.typepad.com 23 Feb '12, 9am

TrackBack URL for this entry: http://www.typepad.com/services/trackback/6a00d8345282b769e20168e63dbc2d970c Listed below ar...

Olympics in London this summer

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I have got tickets for the Mens football quarter final in Cardiff. Tickets can stil be bought direct from the official sit...

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[NEWS]: Nike Unveils USA Basketball Hyper Elite...

nicekicks.com 21 Feb '12, 6pm

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birkinwatcher.blogspot.com 24 Feb '12, 3am

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cntraveller.com 28 Feb '12, 12pm

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nicekicks.com 22 Feb '12, 5pm

systems are new experiences that break down the user’s game into specific information and measurements. Utilizing that dat...

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Check out what uniforms the Olympic basketball ...

sneakernews.com 21 Feb '12, 7pm

Here is a first look at the Team USAB Footwear and Uniform Collection by Nike Basketball; the Nike Hyperdunk 2012 , which ...

Nike Sportswear ‘Dream Team’ Collection – New Images via @sneakernews

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sneakernews.com 23 Feb '12, 1am

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rubygems.org 23 Feb '12, 11am

Green Shoes is one of colorful Shoes, written in pure Ruby with Ruby/GTK2.

[News] - Nike Hyper Elite USA Basketball Uniforms

[News] - Nike Hyper Elite USA Basketball Uniforms

kicksonfire.com 21 Feb '12, 7pm

Nike continues to innovate outside of the footwear industry with today’s announcement of the new Hyper Elite Basketball Un...

Bring on the popcorn! Some tips for having a greener viewing party for the #Oscars

Bring on the popcorn! Some tips for having a gr...

globalgreen.org 25 Feb '12, 6am

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Nike Air Foamposite One Galaxy Shoes Spark Riot...

solecollector.com 24 Feb '12, 8am

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Olympics: London marks 150 days to 2012 Olympic Games

Olympics: London marks 150 days to 2012 Olympic...

channelnewsasia.com 29 Feb '12, 10am

LONDON: London has marked 150 days until the start of the much-awaited 2012 Olympic Games. An event staged by the Mayor of...