23 Feb '12, 1pm

Ad nauseum: Did Chipotle’s Grammy ad scare Big Ag?

Ad nauseum: Did Chipotle’s Grammy ad scare Big Ag?

A screenshot form the now-famous Chipotle ad (click to watch). During the broadcast of this year’s Grammy’s, Chipotle “stole the show ” when it ran this animated ad to illustrate the company’s support for less-intensive sustainable livestock agriculture. The animation itself has been online since last August, but thanks to Chipotle, it was seen by millions of people that night. It also got the attention of Big Ag, which expects to be the one doing all the expensive ad buys when it comes to agriculture. Case in point: The Chipotle ad inspired Missouri Farm Bureau President Blake Hurst (author of the provocative anti-foodie screed “The Omnivore’s Delusion: Against the Agri-intellectuals ”) to pen this New York Times op-ed . The article is nothing less than a full-throated defense of factory farming that even includes a strong endorsement of one of the worst factory farm prac...

Full article: http://grist.org/factory-farms/ad-nauseum-did-chipotles-g...

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Ad Nauseam: Did Chipotle's Grammy Ad Scare Big Ag?

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