21 Feb '12, 2pm

Is PepsiCo The Master of Corporate Spin?

Is PepsiCo The Master of Corporate Spin?

When I ask people to name the largest food company in America, most don’t realize the answer is PepsiCo. You may just think soft drinks when you hear the name, but PepsiCo actually owns a dizzying array of food and beverage brands across five massive divisions: Pepsi-Cola, Frito-Lay, Gatorade, Tropicana, and Quaker Oats. As I recently told CNBC for their documentary, Pepsi’s Challenge , perhaps the leading maker of sugary drinks and salty snacks should bear some responsibility for America’s bad eating habits. To examine the company further, I ask in a lengthy article just published online in the City University of New York Law Review , “PepsiCo and Public Health: Is the Nation’s Largest Food Company a Model of Corporate Responsibility or Master of Public Relations?” The article describes how PepsiCo utilizes an array of public relations maneuvers to convince Americans to k...

Full article: http://www.treehugger.com/corporate-responsibility/pepsic...

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