21 Feb '12, 1pm

Is There a Leaner Way to Footprint?

Is There a Leaner Way to Footprint?

When Tesco recently announced its decision to drop carbon footprint labels from its products , it wasn't so much a Shakespearean dilemma but simply a matter of the excessive cost and time involved. There probably isn't enough money in the world -- or time -- to label everything that we produce and consume with accurate carbon footprints. More importantly, consumers haven't asked for it. The most common consumer response to these labels is confusion, followed perhaps by irritation at having to look at one more number when they're simply trying to grab that gallon of milk and be on their way. This doesn't mean that carbon (or other) footprinting is dead. But it does mean that the exercise of footprinting products and organizations needs to be rethought. The question is, what can we really do with the carbon footprint metric? We know that the carbon footprint tracked over tim...

Full article: http://www.greenbiz.com/blog/2012/02/21/there-leaner-way-...

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