21 Feb '12, 8am

Memo to the CEO: Build a Balanced Team to Achieve Policy Successes

Memo to the CEO: Build a Balanced Team to Achieve Policy Successes

Welcome back to our series on "Memo to the CEO: How to be effective at the intersection of policy and business." Last week we shared our thoughts on how policy is just as much about offense as it is about defense . This week we focus on our second principle: 2. Pursue an agenda with a team that has balanced knowledge across business, innovation and policy. Perhaps the ideal job-listing would read: Help wanted: Governmental affairs team seeking a seasoned executive to connect business, innovation and policy priorities; bring a business sense to policy conversations; and propose policies and programs that are good for both customers and products. Companies and their government affairs teams should be visionary in the way they organize and staff their policy offices, ensuring they have the business acumen to complement policy expertise. Policy can proactively create business ...

Full article: http://www.greenbiz.com/blog/2012/02/21/memo-ceo-build-ba...

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