20 Feb '12, 12am

Can the America’s Cup Bring Sustainability to Sports Consciousness?

Can you say green washing? The America’s Cup is a cool race, but the deal bringing the race to San Francisco is, at it’s heart, a development deal in which the America’s Cup Event Authority will spend upwards of $100 million on waterfront improvements in exchange for both title and 66-year leases to prime waterfront properties. Interestingly, and sadly, new or improved facilities to support sailing on San Francisco Bay will almost assuredly NOT be part of the America’s Cup legacy in San Francisco. Sustainability is cool, but don’t mistake it as anything but window dressing for the development rights this are driving this deal.

Full article: http://www.triplepundit.com/2012/02/americas-cup-sustaina...

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