17 Feb '12, 3pm

What's a big obstacle to solving #climate change? The human brain, say scholars @yalemediaforum

How can insights from social scientists and cognitive researchers inform climate communication? GARRISON, N.Y. — A growing number of scholars has been arguing that the greatest impediment to action on climate change is not Big Oil, the Tea Party, libertarian/conservative think tanks, or climate skeptics. Rather, they say, it is the human brain . Simply put, the argument goes, evolution has hardwired us to respond to immediate dangers (think tigers and bears), not slow-moving, hard to grasp threats like melting glaciers and rising sea levels. As one UK-based researcher explains , psychological research shows that most people “don’t feel personally threatened by climate change because it is vague, abstract, and difficult to visualize.” Additionally, for most of us, more pressing concerns grab our attention, like car payments, school loans, an ailing child, and health insuran...

Full article: http://www.yaleclimatemediaforum.org/2012/02/thinkers-and...

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