17 Feb '12, 12pm

Big Dairy’s latest smear tactic

Big Dairy’s latest smear tactic

There was a time, not too long ago, when American’s milk options were limited to various forms of cow’s milk (i.e. full-fat, reduced-fat, skim, lactose-free). But times have changed. Soy was the first non-dairy milk to “go mainstream” in the mid 1990s, and you can find “milk” varieties including almond, coconut, hazelnut, hemp, oat, and sunflower seed on supermarket shelves, Much like an only child who is the center of attention until a sibling comes along, Big Dairy has started to lash out. “Alternative milks” are no longer relegated to the vegan world; many vegetarians and omnivores also purchase and consume plant-based milks. This is bad news for Big Dairy (a.k.a. The California Milk Processor Board). Behold their latest campaign — “Real Milk Comes From Cows” (tagline: “many imitations, still no equal”). The idea, apparently, is to point out all the ways in which plant-...

Full article: http://grist.org/food/big-dairys-latest-smear-tactic/

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