17 Feb '12, 11am

Chipotle’s Anti-Factory-Farm Ad Captures Hearts and Changes Minds via @karameredith

Is it possible that the trend toward more sustainably and humanely produced meat has finally entered the main stream? Chipotle has been making strides on the issue of local food sourcing as my colleague Akhila Vijayaraghavan covered back in June. All of Chipotle’s pork is raised in a humane, ecologically sustainable manner which means that the pigs get to be pigs. They also get no antibiotics and vegetarian feed with no animal by-products. One hundred percent of Chipotle’s chicken and 50 percent of its beef is also sustainably raised and the company is working to get all its beef to meet these standards as well. As Akhila pointed out, this makes Chipotle the largest restaurant buyer of humanely raised meat.

Full article: http://www.triplepundit.com/2012/02/chipotles-anti-factor...

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